Syllabus Information |
Fall 2019
May 05, 2024 |
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| Communicating Health Information: Procedures, Media, and Techniques - 41493 - HEDU 4000 - 01 |
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Associated Term: Fall 2019
Levels: Undergraduate, Undergraduate Second Degree, Undergraduate Third Degree, Licensure Only, Undergraduate Regular Campus Lecture Schedule Type Traditional Instructional Method Learning Objectives: Program Learning Objectives (PLOs) Students completing the program for a B.S. degree in Public Health Education will demonstrate the competencies of an entry level health educator which include the ability to: • develop a needs assessment • plan, implement, and evaluate a health education program • administer a program • serve as a resource person and • communicate and advocate for health HEDU 4000 Course Objectives Upon successful completion of this course, the student will be able to: 1. Communicate the role of health communication and social marketing theory in public health education and health promotion. 2. Define communication theories and methods for behavior change (behavior and social science theories, marketing/social marketing models, mass communication theories and other models). 3. Organize, produce, and implement health communication programs based on the goals and objectives of Healthy People 2010 and/or Healthy Campus 2010. 4. Demonstrate assessment and selection of appropriate communication channels for targeted populations. 5. Describe the strengths, limitations and criteria for use of a range of health communication channels and areas: radio, print, television, Internet, interactive computer programming, drama, interpersonal communications vehicles, community-based events, digital media, and others. 6. Learn to use various methods and media to develop health communication materials, which may include: a. Brochures b. Flyers c. Newsletters d. Reminder Cards e. Posters f. Bulletin Boards (standard or electronic) g. Media Advocacy (i.e., Letter to the Editor) h. Public Service Announcements (audio and/or video) i. Social Networking Media (e.g., Twitter®, foursquareTM, SCVNGR) j. Webpage Development (using Google® sites) k. Podcasting (audio and/or video). 7. Define key communication areas as well as methods for conducting outreach campaigns designed to improve the health of specific intended populations. 8. Describe standard techniques used in health communication planning for specific intended audiences: research, planning, pre-testing, production/implementation, launch and evaluation. 9. Define methods used to develop and evaluate health communication materials and activities as well as to measure program outcomes. Required Materials: Required Text, Materials, & “Memberships” 1. Bensley, Robert J. and Brookins-Fisher, Jodi. (2009) Community Health Education Methods: A Practical Guide. ISBN:978-0-7637-5533-1 2) National Cancer Institute. Making Health Communication Programs Work. (2003). [Available Online: http://www.cancer.gov/PDF/41f04dd8-495a-4444-a258-1334b1d864f7/Pink_Book.pdf]. 3. Personal computer and printer access. 4. A school email address and Blackboard account (visit daily). 5. One 4 GB (or larger) flash drive (for this class only). 6. Established accounts with the following online services: a. Skype® (www.skype.com) b. Twitter® (www.twitter.com) c. foursquareTM (www.foursquare.com) d. SCVNGR (http://www.scvngr.com/) e. iTunes® (www.itunes.com) f. Google Sites (www.google.com) Technical Requirements: (Two lecture and two laboratory hours per week). Prerequisites: HEDU 2000, 2100, 2200, 2400, 3210, 3220, 3400 and 3600. Co-requisite HEDU 4300. View Catalog Entry
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